Learn About the Future of Product Identity¶
Everything you need to know about GS1 Digital Link, 2D barcodes, and the upcoming changes in retail and compliance.
Standards & Technologies¶
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GS1 Digital Link
Learn how GS1 Digital Link transforms traditional barcodes into web-enabled identifiers that connect physical products to digital experiences.
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2D Barcodes
Understand the difference between traditional 1D barcodes and modern 2D codes like QR codes and Data Matrix.
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Sunrise 2027
The global deadline for retailers to accept 2D barcodes at point-of-sale. Learn what it means for your business.
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NFC & RFID
How NFC tags and RFID labels carry GS1 Digital Links, enabling tap-to-read packaging and supply chain RFID.
Compliance & Regulations¶
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Digital Product Passport
The EU's Digital Product Passport initiative requires comprehensive product data. Discover how GS1 Digital Link makes compliance easier.
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FSMA 204
The FDA's Food Safety Modernization Act requires enhanced traceability for high-risk foods. Learn how to stay compliant.
Platform & Features¶
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Digital Link Resolver
The core engine that parses GS1 Digital Link URIs, extracts Application Identifiers, and routes every scan to the right destination.
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Barcode Generation
Generate GS1-compliant barcodes and QR codes that encode Digital Link URIs, ready for print on packaging and labels.
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Product Registry
Manage your product catalog, trade items, and brand data in a centralized registry that powers the resolver.
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Traceability
EPCIS 2.0 event capture and provenance timelines for lot-level and serial-level tracking.
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Consumer Experience
See how GS1 Digital Link creates engaging experiences for consumers who scan your products.
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Analytics
Track every scan of your Digital Link QR codes with real-time analytics, geographic insights, and device breakdowns.
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Sustainability
Recyclability assessments, substances of concern tracking, and environmental impact data for your products.
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API
RESTful APIs for product management, barcode generation, resolver configuration, and traceability events.
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Organization Management
Team roles, brand management, and multi-organization support for enterprises.
Interactive Demos¶
Try it yourself
Experience GS1 Digital Link firsthand with our interactive demo pages. These require live data and are hosted on the main site.
- QR Code Demo Gallery -- Scan live QR codes with your phone to see Digital Links in action
- Traceability Demo -- Explore curated supply chain scenarios with EPCIS provenance timelines
- Playground -- Try GTIN1 without signing up
- Readiness Check -- Check if your GTIN is ready for GS1 Digital Link
Ready to Get Started?¶
Create your first GS1 Digital Link QR code in minutes.