Platform Features

A complete GS1 Digital Link ecosystem built for the Sunrise 2027 transition. From barcode generation to consumer engagement, traceability compliance to real-time analytics.

GS1 Digital Link Resolver

The heart of the platform. Our resolver interprets GS1 Digital Link URIs and intelligently routes users to the right destination based on context, device, locale, and link type.

  • Full GS1 Digital Link URI parsing with support for all key Application Identifiers (GTIN, lot, serial, expiry)
  • Policy-driven routing by linkType, locale, device class, and campaign context
  • Content negotiation supporting HTML, JSON, and JSON-LD with GS1 Web Vocabulary
  • Automatic fallback handling when hosted pages become unreachable
  • Context parameter support for warranty cards, manuals, ESLs, and custom use cases

Supported GS1 Application Identifiers

01 GTIN
10 Batch/Lot
21 Serial Number
17 Expiration Date
00 SSCC
414 GLN
8003 GRAI
8004 GIAI

2D Barcode Generation

Generate GS1-compliant QR codes and Data Matrix barcodes instantly. Every code is a valid GS1 Digital Link ready for Sunrise 2027.

  • QR Code generation optimized for consumer smartphone scanning
  • GS1 DataMatrix support for compact industrial applications
  • Traditional EAN/UPC barcode generation for legacy systems
  • Export in SVG, PNG, and PDF formats
  • Batch generation for high-volume production runs
  • Customizable quiet zones, error correction levels, and sizing

Granularity Levels

Trade Item (GTIN)

Product-level codes. Same experience for every unit of the same SKU.

Lot / Batch

Batch-level tracking for recalls, expiration dates, and production traceability.

Serial Number

Individual unit tracking for warranties, authenticity, and personalized experiences.

Product Registry & Catalog

A comprehensive product information management system designed for GS1 Digital Link. Organize brands, products, and trade items with rich metadata.

Brand Management

Create and manage multiple brands within your organization. Upload logos, descriptions, and website links. Control brand-level settings and permissions.

Product Hierarchy

Organize products into logical groupings. Link trade items to parent products for variant management. Support for product categories and active/inactive states.

Trade Item Management

Register GTINs with full product data. Support for hosted pages with rich product information and analytics.

Rich Media Support

Upload multiple product images with priority ordering. Add footnotes and captions. Support for brand logos and certification marks.

Documentation Hub

Attach manuals, guides, and documentation in multiple languages. Link firmware updates with version tracking. Centralize all product resources.

Certifications

Assign certifications (USDA Organic, Fair Trade, etc.) to products. Track validity periods and expiration dates. Display certification logos automatically.

Traceability & FSMA 204 Compliance

Built-in support for FDA Food Traceability Rule (FSMA 204) compliance. Track products from farm to fork with Critical Tracking Events and Key Data Elements.

Lot & Batch Tracking

  • Create and manage lot/batch records with unique identifiers (AI 10)
  • Track production dates, expiration dates, and best-before dates
  • Record harvest dates and harvest date ranges for agricultural products
  • Link lots to growing/harvesting locations
  • Generate lot-specific QR codes for granular traceability

Serial Number Management

  • Generate and track individual serial numbers (AI 21)
  • Link serials to specific lots for complete traceability
  • Support for item-level tracking in high-value products
  • Enable warranty registration and ownership transfer
  • Perfect for electronics, appliances, and luxury goods

Critical Tracking Events (CTEs)

  • Harvest — Record when and where food was harvested
  • Receive — Track receipt at each supply chain node
  • Transform — Document processing with input/output lot linking
  • Ship — Record shipments with recipient GLN and details

Location Management (GLN)

  • Register supply chain locations with Global Location Numbers
  • Categorize by type: Growing, Receiving, Transforming, Shipping
  • Store complete address information with country codes
  • Link locations to CTEs for complete audit trails

Food Traceability List (FTL) Support

Designate products as FTL items for FSMA 204 compliance. Supports all FDA-designated categories including leafy greens, fresh-cut produce, seafood, deli salads, nut butters, soft cheeses, and shell eggs.

Consumer Experience

Transform every product scan into a rich, engaging experience. No app required — just scan with any smartphone camera.

🛡️

Recall & Safety Alerts

Real-time recall status at product, lot, or serial level. Safety notices with severity indicators. Instant consumer notification when issues arise.

🥗

Ingredients & Nutrition

Complete ingredient lists with allergen highlighting. Nutrition facts with daily value percentages. Dietary qualification badges (Vegan, Kosher, Halal, etc.).

📚

Manuals & Firmware

Product manuals in multiple languages. Firmware updates with version history. How-to videos and support documentation. Never lose a manual again.

Warranty Registration

One-tap warranty registration. Ownership tracking and transfer. Proactive notifications for service and maintenance. Simplified claims process.

🔧

Parts & Accessories

Compatible accessories and replacement parts. Direct links to purchase options. Extend product life and increase customer lifetime value.

🛒

Where to Buy

Merchant links with availability status. Connect in-store scans to online purchase options. Bridge physical and digital retail seamlessly.

🍳

Recipes & Usage

Product-specific recipes with ingredients and instructions. Preparation and cooking times. Difficulty levels and serving sizes. Usage instructions and tips.

⚠️

Allergen Alerts

Major allergen identification and warnings. 'May contain' trace warnings. User preference matching for personalized alerts. Clear, accessible presentation.

📞

Support Contacts

Direct access to customer support. Contact information and support hours. Reduce friction between product and help.

Analytics & Insights

Understand how consumers interact with your products. Track scans, measure engagement, and optimize your product experiences with real-time data.

Scan Tracking

Track every QR code scan with timestamp, IP address, user agent, and referrer data. Understand when and where your products are being scanned.

Campaign Attribution

Track source, referrer, medium, and campaign parameters. Understand which marketing efforts drive product engagement.

User Interactions

Track user journey from scan to save to claim. Monitor warranty registrations and ownership transfers.

Geographic Insights

Understand where your products are being scanned. Identify regional engagement patterns and optimize distribution.

Temporal Analysis

Analyze scan patterns over time. Identify peak engagement periods and correlate with marketing campaigns.

Audit-Ready Reports

Export data for compliance audits and internal reporting. Support for sustainability metrics and FinOps summaries.

Sustainability & Digital Product Passport

Prepare for EU Digital Product Passport requirements. Track environmental impact, material composition, and circularity data for transparent sustainability reporting.

Material & Substance Tracking

  • Comprehensive substance registry (food ingredients, materials, chemicals)
  • CAS numbers, EC numbers, and INCI names for chemical identification
  • Hazard classification and regulatory references (REACH, RoHS)
  • Recycled content percentages and renewable material flags

Product Composition

  • Track substance composition by percentage of weight
  • Component-level material breakdown
  • Packaging material composition and recyclability
  • Support for complex multi-component products

Environmental Impact

  • Carbon footprint tracking (kg CO2e)
  • Water usage and energy consumption metrics
  • Waste generation tracking
  • Assessment date tracking for data currency

Supply Chain Transparency

  • Production process tracking by industry
  • Transport impact with mode, distance, and CO2 estimates
  • Origin and destination location tracking
  • Multi-modal transport support (road, rail, sea, air)

Recyclability Information

Track recyclability codes, percentages, and special conditions. Provide detailed recycling instructions to consumers.

Digital Product Passport Ready

Built to support EU DPP requirements for batteries (2027), textiles, electronics, and more.

Learn More

Manufacturing API & Integration

Integrate GTIN1 directly into your production line. Generate serialized Digital Links in real-time as products are manufactured and packaged.

REST API Features

Product Management

  • Create and update trade items
  • Manage brands and products
  • Upload images and documentation
  • Assign certifications

Serialization

  • Generate lot/batch identifiers
  • Create serial numbers at scale
  • Retrieve Digital Link URLs
  • Generate QR code images on demand

Traceability

  • Record Critical Tracking Events
  • Manage supply chain locations
  • Link lots to production data
  • Export audit records

Analytics

  • Retrieve scan data
  • Query tracking events
  • Export interaction history

API Standards

  • RESTful design with JSON responses
  • JWT authentication
  • API key support for M2M
  • Rate limiting with clear headers
  • Pagination for list endpoints
  • Comprehensive error responses
GET /api/v1/trade-items/{gtin}/

Production Line Integration

Perfect for connected packaging, smart labels, and automated serialization. Generate unique Digital Links at the time of production.

High-volume ready Async jobs

Organization & Governance

Enterprise-ready organization management with role-based access control. Maintain control of your brands while enabling team collaboration.

Team Roles

Owner, Administrator, Contributor, and Viewer roles with granular permissions.

Multi-Brand

Manage multiple brands within a single organization with isolated data and settings.

Billing

Centralized billing with Stripe integration. Usage-based pricing with predictable costs.

Feature Flags

Enable FSMA 204 traceability and other features per organization as needed.

Standards & Compliance

GS1

GS1 Digital Link

Full compliance with GS1 Digital Link standard. Support for all major Application Identifiers and link types.

FDA

FSMA 204

Built-in support for FDA Food Traceability Rule. Track Key Data Elements and Critical Tracking Events.

EU

Digital Product Passport

Ready for EU ESPR requirements. Material composition, environmental impact, and circularity data.

Ready to get started?

Create your first GS1 Digital Link QR code in minutes. Your first Digital Link is free — forever.