Analytics¶
Track every scan of your Digital Link QR codes with real-time analytics, geographic insights, and device breakdowns.
Overview¶
GTIN1 captures detailed analytics for every scan of your GS1 Digital Link QR codes. Understand how, when, and where consumers interact with your products to make data-driven decisions about packaging, distribution, and marketing.
Scan Tracking¶
Every time a Digital Link QR code is scanned, GTIN1 records:
- Timestamp -- When the scan occurred
- Geography -- Country and region based on IP geolocation
- Device -- Mobile vs. desktop, operating system, and browser
- Referrer -- How the user arrived at the Digital Link
- Resolution path -- Which link type and destination the scan resolved to
Dashboard¶
The analytics dashboard provides an at-a-glance view of scan activity across your entire product catalog:
- Total scans over time with configurable date ranges
- Geographic heat maps showing scan distribution
- Device and browser breakdowns
- Top scanned products, lots, and serial numbers
- Scan trends by day of week and time of day
Product-Level Insights¶
Drill down to individual trade items, lots, or serial numbers to see scan patterns:
- Which lots are being scanned most frequently (useful for recall monitoring)
- Geographic distribution per product (useful for distribution verification)
- Scan velocity trends (useful for campaign measurement)
Lot and Serial Drill-Down¶
Navigate from product-level analytics to specific lots and serial numbers to understand engagement at every level of granularity.
Export¶
Export scan data as CSV for integration with your existing analytics tools, business intelligence platforms, or reporting systems.