The GTIN1 Platform

A complete GS1 Digital Link ecosystem for brands, manufacturers, and retailers. Everything you need to create, manage, and optimize product experiences through 2D barcodes.

Everything included

Resolver & Routing

  • GS1 Digital Link parsing with support for all key AIs (GTIN, lot, expiry, serial).
  • Policy-driven destinations by linkType, locale, device class, and campaign context.
  • Automatic fallback to hosted pages if an external link becomes unreachable.
  • Context parameter C= for warranty cards, manuals, ESLs and custom use cases.

Product Registry & Codes

  • Create products and variants; assign GTINs; map retailer or marketplace identifiers.
  • Generate GS1-compliant QR/DataMatrix and EAN/UPC; export SVG/PNG/PDF instantly.
  • Batch/lot and serial support for traceability and manufacturing automation.
  • Flexible hosted pages with rich product information and analytics.

Manufacturing API

  • Integrate directly on your production line - request GTINs, generate QR codes, and assign lot and serial numbers in real time.
  • Simple REST endpoints for creating and retrieving Digital Links on demand.
  • Supports secure authentication, rate limiting and asynchronous job creation for high-volume runs.
  • Perfect for connected packaging, smart labels and automated serialization.

Consumer Experience

  • Display recall and safety status, expiry awareness, substitution guidance.
  • Ingredients, nutrition and allergen highlights at first view.
  • Manuals, videos, firmware and replacement parts all centralized.
  • Ownership registration with proactive notifications.
  • Recyclability and sustainability messaging to reinforce trust.

Pricing & usage

Your first Digital Link is free and stays free. Our pricing is intentionally fair and transparent - based entirely on how much you use the platform, not on the number of users or seats. You only pay for what you actually scan or resolve.

See full pricing details

  • Pay-as-you-go model with clear per-scan or per-API-call rates.
  • No setup fees or minimums - scale from one product to millions without friction.
  • Volume discounts and free sandbox tiers for testing and integration.
  • Predictable monthly summaries for finance and FinOps reporting.

Why These Features Exist

Future-proof packaging

Digital Link lets you change destinations as campaigns and products evolve - without reprinting. If a URL fails, GTIN1 automatically provides a minimal hosted page so your customers never reach a dead end.

Manufacturing & automation

The GTIN1 API allows packaging lines and connected devices to generate serialized Digital Links at the time of production. This ensures each physical unit has a traceable, scannable identity linked directly to its digital record.

Retail & operations

Batch/lot and expiry qualifiers enable recall and substitution flows, while serial identifiers connect post-sale data, warranty, and service. Context parameters help attribute shelf or store performance accurately.

Trust & compliance

Consumers and regulators alike can access consistent, authoritative information - from safety and ingredients to environmental messaging - directly through each QR.

Governance at scale

Organizations maintain control of their brands, while granular permissions protect product data. Analytics support audits, sustainability metrics, and operational reporting.

Affordability & growth

Our usage-based pricing ensures small brands can start free and large enterprises can scale affordably. No hidden costs, no overage surprises - just transparent pay-for-what-you-use simplicity.

Ready to get started?

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