Solutions for brands, manufacturers & retailers

Whether you're building brand loyalty, streamlining operations, or enhancing retail experiences, GTIN1 provides the tools you need to succeed in the era of intelligent packaging.

Brands & Marketing

The challenge

  • Packaging is static, but campaigns and product information change constantly
  • Consumers expect instant access to ingredients, sustainability claims, and authenticity verification
  • Traditional barcodes can't differentiate between retail, warranty, or recall contexts
  • No visibility into which products are being scanned, where, or by whom

With GTIN1

  • Update destinations and content without reprinting packaging
  • Route scans to product pages, sustainability stories, or campaign landing pages based on context
  • Build trust with transparent ingredient lists, certifications, and recall status
  • Track scan analytics to understand customer engagement and optimize campaigns

Manufacturers & Operations

The challenge

  • Production lines need real-time serialization and lot tracking for compliance
  • Manual barcode generation is slow and error-prone at scale
  • Recalls require precise traceability to specific batches or units
  • Integration with existing ERP and MES systems is complex and costly

With GTIN1

  • Generate serialized Digital Links directly on the production line via API
  • Automate lot and batch assignment with full traceability
  • Enable precise recalls by targeting specific lots or serial numbers
  • Simple REST API integrates with any manufacturing system

Retailers & Commerce Teams

The challenge

  • Customers scan products in-store but can't access detailed information or online purchasing options
  • Expired or recalled products remain on shelves without clear visibility
  • Bridging physical and digital commerce requires custom solutions for each brand
  • No standardized way to track which products drive online conversions

With GTIN1

  • Route in-store scans to product details, reviews, and online purchase options
  • Display expiry dates and recall status automatically for shelf management
  • Provide consistent digital experiences across all brands using GS1 standards
  • Track scan-to-purchase attribution with built-in analytics

Ready to transform your product experiences?

Start with your first GS1 Digital Link QR code — free forever.

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